Clarity over cleverness
Smart ideas are easy. Clear ones are rare. We always pick the one a customer will actually understand.
About the studio
A small studio that takes craft seriously and itself less so.
We're LucesFolks — designers, art directors and photographers who like working closely with founders and teams who care about the details.
Our story
Built on curiosity. Driven by craft.
What started as a side project between a designer and a photographer has grown into a multi-disciplinary studio working with brands across food, fashion, SaaS and lifestyle.
We're small on purpose. Every project gets senior attention from start to finish — no handing off, no telephone-game briefs.
7+Years of work
90+Projects shipped
30+Brands launched
12Industries served
What we believe
Four ideas we keep on the wall.
Slow is smooth, smooth is fast
We'd rather plan twice and build once. Less thrash, fewer surprises, better work at the finish line.
Detail is the brand
Margins, micro-copy, the way a button feels — the small things are what people quietly notice.
Be a good partner
Honest opinions, kind delivery, no surprises on invoices. The kind of studio we'd want to hire.
Studio at a glance
A few things worth knowing.
01
Senior-led
The people who pitch the work are the people who do the work. No bait-and-switch.
02
Cross-disciplinary
Designers who code a little, photographers who think like art directors. Useful overlap.
03
Long-term partners
Most of our clients come back. We grow with the brands we help launch.